Hours: 15 Hours per week
Start date: September & January annually
Level 6 (NFQ Level 8)
EU student: €2,250 pa
Non-EU Ireland: €2,250 pa
Non-EU Abroad: €4,800 pa
* Above Fees excl. Awarding Body Fees
Length: 1 Year (minimum)
Marketing is today the largest and most pervasive sector within the global economy. The need to provide quality services in a business-oriented manner requires management leadership in all the main functional business areas (finance, marketing, human resource management and operations) as well as strategic leadership. ABE’s Marketing Management qualifications provide a pathway through which students can develop a combination of key business skills and industry knowledge in preparation for the varied and exciting careers which the industry offers. Graduate Diploma qualification consists of five units. Learners must complete three mandatory units, plus two optional units. All units are mandatory to pass the Written Examination.
The Graduate Diploma consists of a total of 5 units. All 4 units in the Compulsory Group must be taken plus 1 of the optional units:
- Integrated Marketing Communications
- Contemporary Issues in Marketing
- Strategic Marketing Management
- International Marketing
Optional Units (Choose two)
- Corporate Strategy and Planning
- Project Management
Entry Requirements for Higher Diploma Courses
Applicants must have obtained one of the following: ABE Diploma Marketing Management, Applicants must have obtained one of the following: Diploma or a UK Honours Degree or Overseas equivalent or other recognised qualifications of approved Overseas Institutes of Higher Education.
Important ABE Dates
In order to take ABE examinations, students must be registered members of the Association. Registration and examination deadlines are strictly enforced. Entries received after the deadline will incur late entry fees.
Registration Exam Entry Exam Date 15 September ,13 October, December, 16 February, 13 April, June.